Welcome to the home of America’s Cup Bermuda Ltd. (ACBDA). Here you can learn about Bermuda’s preparations as host of the 35th America’s Cup and some of the exciting opportunities it is bringing to the Island. For information on the competition itself please click on the AC35 tab.

Bermudians progress towards Youth America’s Cup

August 24, 2016


RBYACBDAHamilton, Bermuda, August 23, 2016

Bermuda’s team for next year’s Youth America’s Cup is now complete with final selections made after an intensive training camp held last week.

The final members of Team Bermuda have emerged from a year-long selection process that began when 100 athletes, from across Bermuda’s sporting community, took part in initial fitness trials in September and December last year.

The team will now move ahead with its preparations to race against some of the world’s premier youth sailing talent in the Red Bull Youth America’s Cup. The event, which takes place during the 35th America’s Cup in June, 2017, will feature up to 16 teams from around the globe. These teams will compete in the same foiling AC45s raced during last October’s Louis Vuitton America’s Cup World Series in Bermuda.

“Given the incredible physical and mental demands of racing an AC45 we have sought to not only identify Bermuda’s best young sailors, but also our best young athletes,” says Jane Savage, Chair of the Team Bermuda committee. “We’re confident that we have accomplished that goal, blending our sailing talent with competitors from a variety of sporting backgrounds, including football, boxing and rugby.”

The final 11 members of Team Bermuda were selected from a group of 15 that have been together since April of this year. The selections were made by team coaches Richard Clarke and Michael Barnes and strength and conditioning trainer Shaun Green.

The three coaches paid tribute to the “exceptional quality” of the entire group noting the talent and dedication they’ve shown this summer and the bonds that have been formed in their time together. Read More »

ACBDA Appoint Director of Marketing & Communications

August 23, 2016


Vicki Abraham copyVicki Abraham, a Bermudian communications professional with significant international experience, joins the ACBDA team as a full-time dedicated resource to focus on the marketing and communications aspects of Bermuda’s responsibilities for the America’s Cup and what it means to Bermuda and Bermudians.

The Director of Communications and Marketing role at ACBDA is a collaborative role between ACBDA and America’s Cup Event Authority (ACEA) to bring America’s Cup to the people of Bermuda. Ms Abraham will formally commence on September 19th.

Mike Winfield, CEO, ACBDA welcomed Vicki today. She is recognized in Bermuda from her years as a television news reporter, since which she has held senior management positions in marketing and communications in the non-profit sector and in telecommunications. Most recently she worked at the City of Hamilton, where she was a key part of the success of the Bermuda Fashion Festival.

Ms Abraham says: “There’s so much about America’s Cup that as Bermudians we can be proud of. I look forward to bringing the event to our whole community and making it relevant to everyone. This is as much about the inspiration for Bermuda to be even better at what we do and to believe even more in the place we call home as it is about the excitement of America’s Cup racing.

“As Bermudians we have a uniquely strong and proud culture where we come together when it matters. It’s our intent to give our whole community a reason to be proud.”

Mr. Winfield says: “As the AC35 approaches and the excitement increases, ACBDA needed a dedicated in-house resource to distribute information and strengthen relationships deep within the community. We welcome Vicki to the team to help us achieve this goal.

“One of the most important things to ACBDA, is that the people of Bermuda know all about the event, understand the significant benefits it is bringing to Bermuda and that those who want to participate, can do so easily.”

Ms Abraham will work alongside Mikaela Pearman, Marketing & Communications Executive for ACBDA. Ms Pearman’s responsibilities include internal communications, media relations and content development.

Why Portsmouth Is Important to the 2017 Bermuda America’s Cup

July 22, 2016


By Mikaela Pearman, Communications, ACBDA

This weekend marks the one-year anniversary of the Louis Vuitton America’s Cup World Series. It all kicked off in Portsmouth last July and has since visited Gothenburg, Sweden, Bermuda, Muscat, Oman, New York and Chicago. Later this year, the boats will race in Toulon, France and Fukuoka, Japan.

Portsmouth is certainly one of the higher profile events given the Cup was first raced in British waters in 1851 and the enthusiasm for the sport in the UK. It’s also an important event for Bermuda, and here’s a few reasons why.

Media Attendance

With the royals in attendance, it is expected all eyes will be on America’s Cup this weekend. Prince Phillip, Prince William and his wife, Kate Middleton will all be in attendance over the course of the weekend. Prince Phillip, the Duke of Edinburgh will meet the Land Rover BAR team and tour the base.

Meanwhile, on Sunday, the Duke and Duchess of Cambridge will join spectators for the final day of racing. The Duchess is the Royal Patron of ‘The 1851 Trust’, the official charity of the Louis Vuitton America’s Cup World Series Portsmouth.

All this adds up to lots of media exposure for the America’s Cup and ultimately for Bermuda.

#BringTheCupHome

Outside of #RacetoBermuda, the social media campaign raising awareness and excitement for next year’s main event, LandRover BAR’s #bringthecuphome might be the biggest ‘movement’ in this event for the 35th America’s Cup. It references Sir Ben Ainslie’s quest to return the Auld Mug to Britain for the first time since they lost it to the schooner America in 1851. They love Sir Ben, a four-time Olympic Gold medalist, in the UK and the team’s lead supporter is held in pretty high regard too – Duchess of Cambridge, Kate Middleton. Britain will be showing up and tuning in to this event and that is good for Bermuda.

Bermuda in the Spotlight

Bermuda has been front and centre at all of the LVACWS events around the world. This includes the popular Gosling’s Dark and Stormy Roof Top Bar, plus the BTA’s onsite activations and Hamilton Princess. The official campaign to entice fans to Bermuda also began last summer in Portsmouth with the “hashtag” #RaceToBermuda. Since the official launch the hashtag has been used thousands of times on social media by the BTA, America’s Cup, the teams, fans and international media. It’s put Bermuda in the spotlight and kept us there.

By the Numbers

Last year, the LVACWS Portsmouth attracted about 250,000 spectators to watch a boat race. And while watching this boat race, the spectators saw Bermuda branding on the water and on the boats. This year, that number is expected to be larger thus exposing even more people to the brand that is Bermuda. Many spectators are fans of BAR and could end up travelling to Bermuda next summer to watch the races on the Great Sound.

Where to Watch

Watch the races live on ZFB at starting at 9:30am on Saturday and Sunday. Alternatively, watch it live on the AC+ app – https://acplus.americascup.com/.
Keep up to date with all things America’s Cup by following the AC Facebook, Twitter and Instagram accounts –

 

 

Louis Vuitton America’s Cup World Series update.


LVACWS Prtsmth LOGOThis weekend’s Louis Vuitton America’s Cup World Series Portsmouth event marks the one-year Anniversary for the series. In the last 12 months the America’s Cup teams have traversed the globe racing in the UK, Sweden, Bermuda, Oman, and the US (New York & Chicago).

The standings so far are:

Emirates Team New Zealand (295 points). Behind helmsman Peter Burling and skipper Glenn Ashby ETNZ have put together a string of impressive results and seem to be in the hunt for victory in every race. A miraculous come from behind win in the last race in New York gave them a second win in the series, so you can never count them out. With Burling heading to Rio for the Olympics – to take on Nathan Outteridge of Artemis Racing – Ashby will be at the helm this time around.

Skipper Glenn Ashby on coming back to win in NYC

LandRover BAR (285 points). Sir Ben Ainslie’s team started the series with a bang on home waters when they won last year’s Portsmouth event. Since then they’ve been a bit up and down winning again in Oman but placing 4th and 5th in Bermuda and New York respectively. Given the interest and enthusiasm in Britain to #bringthecuphome, Sir Ben will want to deliver again in front of the home crowd.

Highlights from Portsmouth 2015

ORACLE TEAM USA (285 points). While the America’s Cup defenders’ overall performance has landed them near the top of the standings they’ve been somewhat inconsistent from race to race. Up until Chicago, where they were 5th, they had notched a series of 2nds and 3rds but haven’t won any of the regattas. They’ve also had some adventures along the way including a capsize in Chicago. But Jimmy Spithill and the boys in #17 are never short on confidence and they’d love nothing better than to quieten the home crowd in Portsmouth. Maybe this is their regatta?

OTUSA Capsize in Chicago

Artemis Racing (262 points). No team has been more unpredictable or spectacular than the team from Sweden (by way of Morgan’s Point). Who could forget their dramatic win in Bermuda, after swallowing the pink umpire boat and then wrenching off part of the boat before charging to victory. And don’t forget they managed to run aground in their home waters in Gothenburg and get another series victory in Chicago. They certainly keep things interesting, and are at it again in Portsmouth with Francesco Bruni, formerly of the Italian challengers Luna Rossa, taking the helm in place of Nathan Outteridge, who is in Rio getting ready for the Olympics. Lots of talent and fun to watch.

Artemis Racing win in Bermuda 

SoftBank Team Japan (259 points). If there is a team on the rise its SBTJ. In Chicago they picked up their first podium finish, with a 3rd, and won their first race. They also picked up a win here in a Bermuda at June’s Foil Fest, which might not count for points but certainly does allow for bragging rights. Foil Fest was raced in the ‘turbo charged’ boats that are being used to develop next year’s America’s Cup Class, so the Japan team will feel good about knowing they are up to speed. None of this should come as any surprise, skipper and CEO Dean Barker knows this game as well as anyone and his team will be one to reckon with.

SBTJ win race one at Foil Fest

Groupama Team France (234 points). Despite being at the bottom of the standings, the French have been moving in the right direction recently, picking up two race wins this year and recently launching their new AC45 test boat in France. Their skipper, Franck Cammas, is a sailor with a tremendous track record of success and should not be taken lightly. With the next stop for the Louis Vuitton America’s Cup World Series taking place in Toulon, France in August this team will be motivated to put on a good show in Portsmouth and head home with some positive momentum.

Groupama Team France launch AC45 test boat 

You can catch all the action live this weekend on ZFB TV7 starting at 9:30am on Saturday and Sunday. You can also go to https://acplus.americascup.com/ to download the official AC+ app.

Shane Mora: Branding Manager for the ACEA

July 19, 2016


Shane MoraShane Mora is the Brand Marketing Manager for America’s Cup Event Authority. Here, he discusses what that means and the opportunities the position has afforded him.

What is your responsibility for the ACEA and its events?

I develop concepts and plans for the look and feel of our race venues, both on land and water. It’s really about identifying opportunities with our Chief Marketing Officer to make our event villages visible from a broadcasting perspective and then working with our creative team and branding contractors to see it all through to execution. The visual spectator experience is important and our team strives to make America’s Cup events feel on par with top international sporting events. Sponsorship ROI is a central theme and our CEO, Russell Coutts, and CMO, Antonio Bertone, are big idea guys. I’m learning a lot from being on their team.

What does a normal day look like for you working at ACEA?

I usually start by scanning my inbox for time sensitive emails from other time zones. I’m currently working with French and British event teams that are 4 hours ahead of Bermuda time and increasingly communicating with the Japanese event team that is 12 hours ahead. We’ve completed six international events in less than a year and have several more in the pipeline – quick sharing of knowledge and information saves precious time.

I work closely with the talented ACEA creative team on a daily basis. One of our graphic designers, Christina White, and our design director, Lyn Winford, (both Bermudian) are based in Bermuda, which helps to streamline our efforts, while Jacob Mead, our second graphic designer, and Antonio are both based in Boston. It takes the entire team to take our brand activations from concept to execution and it helps greatly that our design team is top notch. Activation concepts and ideas are always on the table at ACEA. Read More »

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